ACTprep.com: A Public Benefit Corporation

As a Public Benefit Corporation, we operate as a for-profit company, but we also pursue a public benefit purpose listed on our certificate of incorporation. This purpose is intended to provide societal benefits beyond shareholder financial returns.

Vision for ACTprep.com

We are a group of very different people with diverse worldviews, united by one mission: We help students transform the trajectory of their lives by fostering belief, building character, and training them in skill sets to achieve their goals in life. Our test prep company is the cornerstone, but it is only the beginning of our vision. Our plan is that one day we will be a conglomeration of human-development-based organizations that span communities worldwide.

Our ACT prep program is exceptional. We train for the ACT like an elite athlete trains for an event. More than 74% of students who put in the recommended 1.5-2 hours per day, six days per week for the 13-week duration of the program achieve at least a five-point composite increase or hit at least a 32 superscore. More importantly, the ACT is actually just a proving ground for us to teach students how to achieve hard goals. Students can take the tools, success principles, character, and find-a-way mentality they learn in the program and apply it to tackle many challenging future undertakings.

Our Leadership and Life Development Program. For most students, their journey with us ends after they graduate from the program. However, our aim is to hire more and more of our top alumni to work with us at ACTprep.com. For the alumni we hire, this is just a continuation of the leadership and life development program they started as an ACTprep.com student. Whether alumni join our coaching staff, admin team, marketing team, or tech team, every element of our company is designed to cultivate leadership, professional growth, and the ability to overcome tough challenges. We are preparing them with all of the skills necessary to start or run other organizations or divisions.

Becoming a conglomeration of human-development-based organizations. Our plan is that our college student alumni love working with us so much that many of them decide to continue working with us full-time after they graduate from college. That might look like planting a branch of ACTprep.com in a new city (for which they will receive a residual income for the rest of their life), starting a new company via our business incubator, building their personal brand and becoming an achievement coach via our agency, working at or helping run one of our not-for-profits, or joining the crew at one of our sister companies.

Purpose:

We help students transform the trajectory of their lives by fostering belief, building character, and training them in skill sets to achieve their goals in life.

Aims

Our Aim for our interactions with others: We treat people right.

Our Aim for how we live our own lives: Happy, free, and fit for the good of our community.

Our Core Values:

We treat people right.
We do what we say we will do or do what we can to make it right.
We are open to being wrong. Changing one’s mind is one of the highest virtues. We have a deep desire to find the areas where we are wrong and to change our minds when we are. We desire open critique from coworkers of every level in a private setting.
Forgiveness culture: We believe in giving many chances for renewal if we think that individual is making a good faith attempt to make things right.
Family-oriented: We aim to build a community that is a great environment to raise kids.
We have thick skin: We have fun, joke around, curse, rag on each other’s ideologies, and aim to have an environment where people can be themselves.
We avoid status games that do not aid us in achieving our mission.

Our Philosophies:

1. We believe in the freedom of employees. We want our employees to be able to create their own lives.
  1. Freedom of schedule—Employees have the freedom to choose their own schedules, projects, locations, number of hours, etc. They can take off work whenever they choose as long as they cover their responsibilities.
  2. Freedom of location – Most of our positions can be done remotely
  3. Financial Freedom – Long-term employees have the ability to create residual income to free up their time or build wealth.
2. We are a for-purpose entity: To help us stay focused on our mission instead of short-term profits, we aim never to be beholden to shareholders who are not directly committed to our mission and values.
3. We maintain a “find-a-way” attitude in all of our objectives.
4. We practice Extreme Ownership. Instead of blaming others, we go above and beyond to figure out what we can do differently to solve issues downstream of us.
5. We prioritize hiring from within our alumni base.
6. We avoid gossip. We go to the individual when we have a problem.
7. Accountability: As much as possible, our products and services are backed by a money-back satisfaction guarantee.
8. The best, cheapest, or fastest in the world or niche: We will only start companies for which we believe we can become the best, cheapest, or fastest in a particular niche.

2024 Annual Benefit Report

Academic Achievements:

ACT Excellence: We assisted 24 students in achieving a perfect score of 36 on at least one section of the ACT.
Remarkable Gains: Our programs enabled:
- 16 students to achieve composite score increases of 9 points or more.
- 22 students to see gains of 8 points or more.
- 34 students to improve by 7 points or more.
- 56 students to enhance their scores by 6 points or more.
Specialized Success in English: 64 students increased 8 points or more on the English section.